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About Us


L A C E D | Living And Creating Experiences Daily

The LACED brand / store was established in 2006 as Boston’s first High-End sneaker boutique. In July 2010, Joamil Rodriguez acquired the LACED brand and storefront, ideally located in the heart of Boston’s historic South End and had a vision of art, and music for the space. Not long after that he started creating unique experiences for our customers by having meet & greets with their favorite artist.

LACED is a Family
Family owned and operated, LACED has a welcoming and relaxed atmosphere offering vast selection of brands and styles. Focused on fostering lifestyle through national and underground artist in-stores, local community events, open mic cyphers, and much more – LACED influence is undeniable.

LACED is a Lifestyle
Original, Independent, and Community Oriented with influences from Art, Fashion, Music and Sport – LACED is a reflection of true street culture. A skate shop, sneaker boutique, and winter sport outfitter LACED not only carries exclusive street-wear and lifestyle brands and products, but offers an independent brand section reflecting emerging trends and local designers.